Always written "Quilometragem" — one word, sentence case. Don't translate to "Mileage" in English copy.
Primary color
Deep teal #0d3b3b — used in the landing hero.
Accent color
Coral #FE9F99 — used to highlight the brand name in headlines.
Typography
DM Sans (UI) and JetBrains Mono (numbers and code).
Voice
Direct, practical, jargon-free. Explains tax rules without becoming a tax manual.
Leadership
Gerry Giacomán Colyer — CEO, Clara (parent company). Co-founder and CEO of Clara, the Latin-American fintech that owns Quilometragem.
Diego Iván García Escobedo — CTO, Clara (parent company). Co-founder and CTO of Clara, responsible for the engineering platform that powers Quilometragem.
Recent coverage
Institutional coverage is in an early stage. For verifiable citations, see Clara's press page at www.clara.com/press and the Quilometragem blog posts bylined by the editorial team.